From the quality of the brand
To the strength of our marketing,
From the breadth of our training programs
To the depth of our resources,
Berkshire Hathaway HomeServices California Properties delivers
superior value to consumers
Berkshire Hathaway HomeServices California Properties is a brand-new real estate brokerage franchisee network built for a new era in residential, commercial, and luxurious real estate. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation.
Our franchisees are refreshingly real, whether they’re operating in the high-end residential markets, in entry-level neighborhoods, in commercial real estate, or in the kind of middle-class, middle-market communities that are integral to society.
Marketing, Communications, and Public Relations
Through national print and television advertising and media exposure, we maximize the power of Berkshire Hathaway HomeServices. From advertising on major television networks and cable channels, to our comprehensive advertising in the global editions of The Wall Street Journal, to our very own specialty magazine, Fine Homes® International, we are able to generate top-of-mind awareness among consumers. We also offer our agents an unbeatable marketing program that consists of professionally designed personal marketing materials.
Networking Events and Education
We believe in our agents' success. Our events and educational programs equip you with the tools needed to grow and enhance your business. Participation in the Berkshire Hathaway HomeServices Annual Sales Convention, the Summit Conference, and numerous regional events also provides networking opportunities to establish relationships with other professionals. Career development resources are available for all levels of experience.
We offer a wide range of prestigious awards that recognize top producers for their achievements. Each year during the Annual Sales Convention, we give them a chance to shine through recognition events, including receptions, luncheons, and special ceremonies during general sessions. Top performers are also invited to attend an exclusive conference that provides an opportunity to share best practices with other top performers.
The Platform is an innovative technology tool that provides consumers with access to more than 1,500,000 listings, as well as enhanced features that keep consumers abreast of price changes, new listings, and other valuable information regarding the location in which they are searching for a home. Our technology includes a unique and robust set of tools designed to win and service listings (Online Seller Advantage), including exclusive presentation of Berkshire Hathaway HomeServices listings. Agents have 24/7 access to real-time information and business tools through our private Intranet. Our exclusive eCertified® designation allows our sales professionals to demonstrate to consumers that they are well versed in vital computer-based communication and knowledge.
Referral and Relocation
Berkshire Hathaway HomeServices Relocation is the sister company of Berkshire Hathaway HomeServices. It is the nation's second-largest relocation firm, offering a wide range of global mobility, intercultural training, and human resources services to nearly 900 corporate clients, many among the Fortune 500. Berkshire Hathaway HomeServices Referral Services® (PRS®) is a network comprising Berkshire Hathaway HomeServices as well as PRS independent brokers. PRS® drives and supports broker-to-broker lead-generation and referral activity among PRS® Network members through educational and mentoring programs, networking events, a strong relationship with Berkshire Hathaway HomeServices Relocation, and online resources that maximize opportunities to increase referrals and improve broker performance.